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THE SQUID'S EAR AD RATES:
The Squid's Ear was founded in 2002 to provide intelligent and insightful coverage of New York's thriving experimental and avant-garde music scene and to create links with other avant-garde music communities around the world. The magazine is an outgrowth of Squidco, a website initially developed in 1995 to spread information about unusual music and arts to the online music community. Squidco also operates an online music store.
The Squid's Ear is updated frequently with CD reviews, and has a loyal following of readers, with over 1 million articles read as of 2009. Our reviews are advertised through The Squid's Ear/Squidco bi-weekly mailing list, with over 2,000 subscribers; and through direct links from Squidco. The Squid's Ear's writers are paid for their reviews,
which allows us to have consistently excellent and insightful writing.
THE SQUID'S EAR AD RATES
Ads rates are ridiculously reasonable because we don't hire a marketing sales staff. We emulate print media, where ads are sold at flat rate regardless of
page impressions. Have a look at our rates and see if you don't agree that you'll get a great return on investment by placing an inexpensive series of ads that
will reach thousands of new music listeners.
Ads may include a URL to direct a readers to your site. We also maintain counters for the number of times that your ad is displayed (impressions) and the number of times that a reader clicks on your ad (click-thru's).
-- BOX AD
This is a box ad displayed in the right sponsor bar of all Squid's Ear pages.
200 * 200 pixels
$50 1 month, $200 6 months.
-- TALL RECTANGULAR AD
This is a tall box rectangular ad displayed in the right sponsor bar of all Squid's Ear pages.
200 * 400 pixels
$80 1 month, $400 6 months.
-- ROTATING BANNER
The rotating banner is a horizontal ad at the top of all Squid's Ear pages which is rotated with 1 or 2 other ads. This means that your ad is displayed either on every other or every third page that the reader views.
468 * 60 pixels (no more than 3 ads in rotation)
$150 1 month, $750 6 months.
-- FIXED BANNER
The fixed banner is a horizontal ad at the top of all Squid's Ear pages which is not rotated. This means that every page on the Squid's Ear displays your ad to the reader.
468 * 60 pixels fixed banner
$300 1 month, $1500 6 months.
-- TEXT AD
The most inexpensive way to advertise with The Squid's Ear, this is two lines of text that click thru to your site.
2 lines up to 50 characters
$10 monthly
SUBMISSION REQUIREMENTS
Ads may be submitted as JPG, GIF, TIFF, PSD, EPS, or BMP files. GIF animation is acceptable, but you should not submit Shockwave Flash for your ad. Ads should be kept below 25K for box ads, or 40K for banner ads. We reserve the right to recompress images that do not adhere to these size restrictions. You will be given a chance to verify your recompressed ad if compression is required. The Squid's Ear reserves the right to denote any ad as an advertisement and to approve all ad content.
AD DEADLINES
There are no ad deadlines, you can start an ad on any day of the month and it will be run on a monthly basis until the end of you subscription period. Ads should be submitted via email to ear@squidco.com or by mailing the ad on a CDR or a Zip Drive to:
Squidco
Phil Zampino
160 Bennett Ave, Suite 6K
New York, NY 10040
Text ads can be submitted via email to ear@squidco.com.
VIEWING YOUR STATS
You can see the results of your ad using The Squid's Ear Ad Viewing application. For an example, you can see our own music store's ad impressions and click thru's by using the following URL:
squidsear.com/cgi-bin/ear/adStats.cgi?adName=squidco001
When you place an ad on The Squid's Ear, you will be given a similar URL that you can use to track the number of impressions and click thru's that your ad is generating.
PAYMENT OPTIONS
Payment is due before ads run, and can be paid by Mastercard, Visa, PayPal (sales@squidco.com), personal check or money order made out to Squidco. Checks should be mailed to:
Squidco
160 Bennett Ave, Suite 6K
New York, NY 10040
Voice: 917-535-0265
TO CONTACT THE SQUID'S EAR ABOUT ADS
Please contact:
Phil Zampino
Editor
160 Bennett Ave, Suite 6K
New York, NY 10040
Voice: 917-535-0265
E-mail: ear@squidco.com
URL: http://www.squidsear.com
http://www.squidco.com
Or use our email form:
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